We decided to move forward with glass graphics. This would allow us to quickly produce the end result because time was of the essence. Savanna needed something to label her storefront as she was due to move into the new location soon. This also helped us avoid any collisions with the town over permitting. Depending on the type of signage desired, permits may need to be pulled and those take time.
IHS operates under an “appointment only” model, so it was crucial to make it convenient for potential clients to book appointments. For the design, we utilized the new logo, typefaces and a QR code for the appointment model. Now, the new logo informs the public who and where IHS is, the typefaces are legible from afar, and the QR code streamlines the process of booking appointments. That’s what I like to call a “win-win-win”.