LOGOS

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VISUAL BRANDING

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MARKETING

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PRODUCTION

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WEB DESIGN

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LOGOS 🧱 VISUAL BRANDING 🧱 MARKETING 🧱 PRODUCTION 🧱 WEB DESIGN 🧱

A graphic designer passionate about visual branding, communication and storytelling.

Let's collaborate
Let's collaborate
Bi-fold brochure for Martha's Vineyards Sign Company featuring blue and black design elements, product images, and contact information in American English.
Two navy blue T-shirts with orange and white graphic designs and text, laid flat against an orange background. The front of one shirt has small text on the left chest that says "BUN BUDS," with smaller white text below it that says "FALL RIVER, MA."
A vertical blue banner celebrating the 60th anniversary of a sign provider with its services, a photo of sign project and the years 1964-2024
Two gray t-shirts featuring bold blue and white text and graphics for the band Locked Shut from Missouri, laid flat on a dark surface, with one shirt showing the front and the other showing the back design.
Flyer for custom metal fabrication services with contact information and social media icons.
A silver MacBook Pro laptop with a black keyboard on a light blue background. The screen displays a website with a photo of a person installing a building sign that reads 'Hilton'. The website header shows the logo 'id.sign' and text indicating the u
A vertical signboard on the ground featuring a pink vintage 1958 Chevy pickup truck, decorative peach-themed design, and information about a custom pink paint, transmission, and interior details. The sign also includes small photos of the truck, engi
Business card and branding for Hartman Electrical Services with black, yellow, and red colors, featuring a black eagle emblem.
A poster titled 'Old Haunts' by Max Prussner with the subtitle 'Conjure the Sound.' The poster features a stylized black and white image of a person with musical symbols hanging from their neck, and includes QR codes for streaming on Spotify, Bandcam
Two black T-shirts with graphic and text designs, one showing a red silhouette of a woman and the other with a political message and graphic elements, against a blurred red-toned background.
A potted cactus, a vintage camera, and two jars of Pothead Planters potting mixes labeled Holy Smoke and Dead Sea, arranged on top of two stacked books with a white furry surface underneath.
Illuminated sign for Vertec, a company specializing in builders and construction management, mounted on a wall with a scenic background.
Office meeting room with chairs, glass walls with the Vertiac logo, and a large poster about the history of 120 Blackstone Street, featuring images of historic buildings and text describing the building's history and restoration.
Black t-shirt with the text 'DESIGN, BUILD, INSTALL, IMPRESS.' for ID Sign Group and a logo celebrating 60 years of anniversary, with a blueprint style design on the back.
A sign outside Jack's Café advertising a Friday event with specials called Fajita Fridays from 4 to 8 PM, with a background of cars and power lines.
Night view of the Yawkey Housing Resource Center building with illuminated sign, modern architecture, large windows, parking area, and a lamppost.
A tablet displays a website for MacDonald Cabinet, a kitchen and bathroom design company, with samples of wood and countertop materials. The tablet is positioned on a concrete block against a dark background.
A group of people at a ribbon-cutting ceremony in front of a building with a sign that says "Father Bill's & MainSpring." The group is holding a large red ribbon, and one person is holding a pair of oversized scissors.
A real estate signboard on a sidewalk in a park-like setting with trees and leaves, advertising a house at 57 Netock Avenue available in summer 2028.
Design celebrating 60 years (1964-2024) anniversary, featuring large stylized '60' with the word 'Years' underneath, and a banner with the words 'Anniversary' at the bottom.
MB-Postcard-Mockup.png
Business cards for ID Sign Group featuring blue background with white logo and details, with one card slightly lifted revealing contact information.
Exterior of a veterinary urgent care center with brick walls, glass doors, and a sign that reads 'Veterinary Urgent Care Center' with a dog and heartbeat line logo.
Storefront with a pink sign reading 'covet' above the door, floral decorations on either side, a glass door with the store's logo and slogan 'shop. love. consign.'; mannequins and displays visible inside.

  • Jon’s work with the Bun Buds brand refresh played a huge role in the growth of our small business.

    Jacob Weiss, Bun Buds

  • Jon Cafarella’s ability to distill complex conversations into core ideas and then bring them to life through design is unparalleled.

    Paul Smith, ID Sign Group

  • Jon is refreshing to work with and listens to your needs and concerns before he offers his vision and expertise.

    Maureen Mandill, MacDonald Cabinet

A man in a black t-shirt with a colorful logo is standing indoors, waving at the camera. Behind him are framed artwork, including a poster with a woman's face and the words "MAKE ART," and other geometric designs. The background also features a bookshelf filled with books and decorative items, and a lamp.

Hey, I’m Jon!

My mission is to bridge the gap between your brand and its target audience.

In my decade of experience, I’ve partnered with brands and organizations to help tell their story through visual strategies and communication. Now I want to help you - let's work together.

Show me more
Show me more

How to put your brand on the map:

brand strategy

  • Every company needs a visual to identify themselves. Let’s build a logo that’s functional and leaves a solid impression. We want to be remembered.

  • Creating visuals that align with your business’ story and values add consistency and increase memorability towards your company.

  • Once your identity is primed, we’re ready to produce content for the world to interact with. We want to make this content scalable, so whatever we create, we can utilize on digital (like social media or your website) and physical platforms (like merchandise or signs). Let’s connect with our audience.

  • A dynamic and appealing website is important because not only does it cut through the noise and help the target learn more about you, but it also improves your digital presence. That’s a win-win.

Ready
when you are

Reach out to me and let me know if you have any questions. I’ll respond as soon as possible.